Put as simply as possible, strobing is highlighting. Period. The beauty industry (bless its heart) makes it a point to "discover" a new trend every so often in order to put yet another dent in our pockets. It is a multi-billion dollar industry after all. But for those of you who are still baffled by the trend, let me break it down for you.


The process of highlighting and contouring, made popular by the Kardashian clan, has been a trick used by makeup artists for years. The purpose is to make some parts of the face look more chiseled and slim while making the high points of your face appear glowing, dewy and youthful. Well, subtract the contour part of the process and you have a whole new routine on your hands: strobing.

By placing a concealer or foundation a couple shades lighter than your actual skin tone on the high points of your cheekbones, under the eyes, down the bridge of the nose, forehead, cupid's bow and chin, you have just been strobed. Those are the most common areas but each person is different and should only highlight in areas they are most comfortable with and that are most flattering to their face shape. Set it in place with powder (matte or shimmer is completely up to you) and the technique is complete!

Still a little shaky on how to try this trend? Check out the videos below for great demonstrations on how to make this look wearable for everyday. The summer sun may be fading but our glow doesn't have to!